An electrician website has one job on a wet Tuesday afternoon, and looking pretty is not it. Somebody is stood in their kitchen with a dead ring main and a freezer that has started to drip. They have typed four words into their phone. They will ring two or three names off that screen, and the first one who sounds legitimate and actually picks up gets the work.
Everything else about your site sits downstream of that moment.
The Ninety Seconds Before Your Phone Rings
Watch what people really do. They search, tap the first couple of results, hunt for a phone number, glance for some proof you have done the job before, then close the tab. Nobody reads an electrician website the way they would read a brochure. They scan it on a cracked phone screen with one hand, and they are half decided before they get past the first scroll.
Four questions are running through their head:
- Is this a real person with a real number, or a lead generation site that will sell my details to four strangers?
- Is he registered, or is he a man with a multimeter and a confident manner?
- Has he done this exact job, in a house like mine?
- If I ring in the next two minutes, will anybody answer?
An electrician website that answers those four in the first screenful will beat a far slicker one that buries them under a sliding photo banner and a paragraph about a passion for excellence.
Your Number, Large, At The Top, On Every Page
The most common electrician website fault is a phone number that only appears once, halfway down a contact page, as plain text you cannot tap. On a phone that is a dead end. It needs to be a proper tap to call link, sat in the header of every page, in a size you can read without glasses.
Put your hours next to it and be specific. “7am to 8pm, seven days” tells someone what to expect. “Contact us at your convenience” tells them nothing and quietly suggests you might not pick up.
Say where you stand on emergencies too. If you take out of hours calls with a callout charge, print the charge. People are not put off by £90 at 11pm on a Sunday, they are put off by not knowing and having to ask. If you do not do emergencies, say that as well, and you stop wasting your evenings on calls you were never going to take.
Picture an ordinary month. Two enquiries a week ring out and go to whoever answers first. On an average domestic job of £200, that is more than £20,000 of work a year going past your van because a number was hard to find or nobody picked up.
The Five Things An Electrician Website Has To Get Right
Photographs Of Your Own Work
Photos are the strongest thing on an electrician website, and they cost you nothing but the two seconds it takes to pull your phone out before you pack up. A freshly installed consumer unit with every way labelled neatly. A car charger mounted square on the brickwork with the cable run clipped straight. Garden lighting at dusk. A before and after of a rewire where the before looks like a bird’s nest of red and black.
Skip anything blurry, anything taken in the dark under a floor, and anything that is not yours. Stock photos of a smiling model in a clean boiler suit read as fake, because they are. Twelve real photos of your own jobs will do more than any design.
Proof You Are Registered
Domestic customers may not know what a competent person scheme is, but landlords and letting agents absolutely do, and so do the fussier homeowners. Name your scheme and put the registration number in the footer of the electrician website rather than making people ask. If you notify work under Part P, say so and link to the rules: the government publishes Approved Document P on electrical safety, and pointing at it makes you look like someone who works to it.
The Jobs You Actually Want
“Domestic and commercial work undertaken” tells nobody anything. An electrician website that lists EICRs for landlords, consumer unit upgrades, full and partial rewires, EV charger installation, outdoor sockets and garden lighting, fault finding on tripping circuits, and extra sockets in kitchens gives every one of those searchers something to recognise.
It also gets you the work you want more of. If you would rather spend your week on EV chargers than chasing intermittent faults in Victorian terraces, put the chargers first and give them their own page.
Where You Actually Travel
Name the towns and the villages on your electrician website, not a vague radius. “Wakefield, Ossett, Horbury, Pontefract and the villages in between” does two jobs: it matches what people type, and it stops someone twenty five miles away ringing for a job you would never take.
Reviews With A Name And A Place
Reviews on an electrician website carry far more weight when they say who wrote them. “Sue, Harrogate, consumer unit replacement” beats five anonymous stars. Pull two or three of your best from your Google profile onto the home page and let the rest sit where people can check them.
Where Electrician Website Money Gets Wasted
We see the same few things over and over.
- A £3,000 one off build from four years ago, still showing a landline that has been cut off and work from a van you no longer drive. Nobody budgeted for anyone to touch it.
- Forty near identical pages, one for every town within thirty miles, with the place name swapped. Google worked that trick out a long time ago.
- A logo redesign before the site has a single photo of finished work on it.
- Paid ads pointing at a page with no phone number in the header. You pay for the click and lose the call.
- A custom booking system. Electrical work is priced after a look, not picked from a calendar, and most sparks want the phone to ring so they can ask what the board looks like. If you genuinely want online booking, embed one of the ready made tools rather than paying to have one built.
None of that is the same as saying spend nothing. It is saying spend on the parts a customer sees in the first ninety seconds.
An Electrician Website And A Google Business Profile Do Different Jobs
The profile is free, it is what shows on the map when someone searches for an electrician near them, and it is often where the reviews live. Fill it in properly, add photos every few weeks, and reply to reviews.
The site does the convincing after the tap. A map listing gives you a name, a star rating and a distance. It cannot show the labelled board, explain that you do landlord certificates in two days, or list the eleven villages you cover. The two work together, and the one that is free is not a reason to skip the other.
One Page Or Ten?
A single well built page with your number, ten photos, your services, your areas and three reviews will win work. It is a perfectly respectable starting point, and it beats waiting another year for something grander.
Five or six pages will do better, because each service page can target what people type and go into the detail one job needs. An EICR page can explain what the landlord gets and how long it takes. An EV charger page can mention the make of unit you fit and whether you handle the grant paperwork. Have a look at how other trade sites are laid out in our website examples before you decide how big yours needs to be.
When An Electrician Website Is The Wrong Spend
If your diary is full six weeks out and all of it comes from two builders who keep ringing you, a site is not your bottleneck. Sort your pricing or take on a second pair of hands first.
If you are two years off retiring and the work you have will see you out, do not bother. If you know full well you will not take the photos, will not answer the phone between four and six, and will never send over a paragraph about the jobs you do, the site will sit there half empty and you will resent paying for it.
We would rather tell you that now than take £300 for a build and watch it go stale.
DIY, A One Off Build, Or Pay Monthly
Building it yourself on one of the site builders costs less in cash and a lot more in evenings. If you enjoy fiddling with it and you are happy to do your own updates, that is a genuine option and we would not pretend otherwise.
A one off build from an agency gets you something bespoke, and then the bill lands again every time you want a new photo gallery or a change of number. Plenty of trades quietly stop asking because they do not want another invoice.
Paying monthly spreads the cost and keeps someone on the hook for the hosting, the updates and the small changes. It is what we do for sparks through our website design for tradesmen, and the trade off is plain: you are paying every month rather than once, and you should only do that if the site is earning more than it costs. For most electricians, one extra consumer unit job a year covers it.
So What Should An Electrician Website Do?
Get you rung. That is the whole test. Number at the top, real photos of your own boards and charger installs, your scheme and registration number, the jobs you want spelled out, the towns you cover, and a handful of reviews with names on them.
Pull your phone out on the next job and take the picture before you pack the tools away. That bit is free, and it is the part that does the most work.